With the continuous development of blockchain technology and the growing prosperity of on-chain ecology, more and more application scenarios have been developed, such as DeFi transactions, lending, NFT casting and trading. The on-chain behavioral data generated by these application scenarios are directly and transparently recorded on the blockchain, providing more secure, transparent, and traceable user behavior. However, these on-chain behavioral data are not only used to observe and record user behavior; they also correspond to the flow of value on the chain. Therefore, analyzing this data and the insights and insights derived from the results become extremely valuable.
As blockchain technology continues to evolve and the on-chain ecosystem becomes increasingly robust, on-chain data analytics platforms will become increasingly important. To meet this growing demand, more and more on-chain data analytics platforms are emerging. For example, Nansen, Token Terminal, Dune Analytics, Footprint Analytics, flipsidecrypto, glassnode, and Skew, etc., all of which have launched products with slightly different focuses to provide data analysis services for individual and institutional users.
However, it is worth noting that the survival of these data analytics platforms relies on the B-side business such as the payment of professional data analysts, the financing of capital and the cooperation of project parties. However, except for capital financing, the remaining two revenue growths are not strong. Therefore, most on-chain data analytics platforms still rely on capital financing to sustain their development. In the future, the revenue model of on-chain data analytics platforms remains unclear. As a tool-based track, in addition to Web2 revenue models such as charging users and accepting advertisements, Arkham provides a new solution.
Arkham is a crypto-smart analytics platform designed to systematically analyze and de-anonymize blockchain transactions. It does this by using an AI algorithmic engine called Ultra that links blockchain addresses to real-world entities to reveal the individuals and companies behind blockchain activity and provide data and analytics about their behavior.Arkham's goal is to make the crypto marketplace more transparent, efficient, and fair by generating intelligence at scale.
At the heart of the Arkham platform is the Profiler, which provides a comprehensive view of an entity or address's activity, including trade history, positions, balance history, profit and loss, exchange usage and top counterparties. With the Profiler, users can gain comprehensive information about an entity's activity and utilize it for deeper analysis and insights.
Intel Exchange, an on-chain intelligence trading platform launched by Arkham, allows users to anonymously buy and sell information about the owner of any blockchain wallet address through smart contracts: buyers request intelligence from the community through bounties, and bounty hunters are rewarded for submitting the requested intelligence. Additionally, anyone with valuable information about a wallet or its owner can sell that information to other users either as an immediate purchase or through an auction.
Anyone can use ARKM, the platform's native token, to exchange intelligence such as address labels, hacker trails and curated data feeds. By generating intelligence at scale and facilitating its dissemination, Arkham makes the crypto market more transparent, efficient and fair.
In addition to trading intelligence, ARKM also features incentives, including ARKM Rewards and ARKM Discounts. The rewards program encourages users to participate in actions that benefit the Arkham ecosystem, such as referring users and generating research and analysis. The Discount Program provides discounts to users who hold and use ARKMs in order to drive ARKM usage.
In particular, Arkham's native token is ARKM, with a maximum supply of 1,000,000,000; Core Contributors account for 20% of the total allocation; Investors account for 17.5% of the total allocation; Foundation Vaults account for 17.2%; Binance Launchpad allocations account for 5%; and Advisors account for 3% of the total allocation. In addition, 37.3% of the total supply will be allocated to community incentives and grants for early-stage recruitment and incentive activities.
Arkham Intel Exchange, an on-chain data intelligence exchange platform, gives a different answer to the lack of profitability of data analytics platforms. The data exchange service provided by the platform can connect the three groups of "users-platforms-professional analysts" to form a business closed loop. In addition, the platform can also serve as a port for the traffic of various platforms, accepting and digesting the supply capacity of other data analyzers, which was more innovative.
At the same time, Arkham Intel Exchange also provides a new revenue model direction. Intel to earn models may become a new revenue path for this kind of tool track, and bring more returns for capitalists. We believe that this solution will bring more opportunities and innovations to the market and drive the development of the industry.
However, new solutions also bring new problems; one of Arkham's core features is "intel bounties," a paid service that allows blockchain analysts to help clients identify the name or address of any crypto wallet's owner, which implies a significant invasion of privacy for on-chain users. This implies a significant violation of the privacy of on-chain users.
As it turns out, Arkham has already compromised its own clients' private information; previously, Arkham was in the process of launching a service designed to massively reveal the identities of crypto wallet owners, and there was a huge privacy breach in the way Arkham set up its web-link referral program, whereby users of Arkham's wallet-tracking dashboard could invite others to join the platform by sharing their unique referral URLs. to join the platform. These URLs appear to end in meaningless jumbled characters. In reality, they are easily decipherable versions of a user's email address written in Base64, which is simple to decode.
Arkham CEO Miguel Morel responded by tweeting that the system was created at the start of the beta to be able to track user recommendations via email in order to reward users, and that we don't use them for anything other than communicating with users and tracking recommendations. Going forward, all referral links will contain an encrypted version of the referrer's email, so it is not possible to reverse-engineer them. This change has taken effect.
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